Hooked
Nir Eyal (2014)
The questions it was named for
Each of these is a question a reader might ask an AI assistant, written from the subject of the book without reference to its title. The books listed underneath are the ones named in the same answer.
What are the best books on why people form habits around apps and products?
Named at position 1
- 1. Hooked: How to Build Habit-Forming Products - Nir Eyal
- 2. The Power of Habit - Charles Duhigg
- 3. Designing for Behavior Change - Stephen Wendel
- 4. Atomic Habits - James Clear
I want to understand what makes an app addictive - which book should I read?
Named at position 1
- 1. Hooked: How to Build Habit-Forming Products - Nir Eyal
- 2. Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked - Adam Alter
- 3. Addiction by Design: Machine Gambling in Las Vegas - Natasha Dow Schull
Best books for a product manager who needs users to come back daily instead of churning after one visit?
Named at position 1
- 1. Hooked: How to Build Habit-Forming Products - Nir Eyal
- 2. Designing for Behavior Change - Stephen Wendel
- 3. Product-Led Growth - Wes Bush
- 4. The Lean Product Playbook - Dan Olsen
I keep reaching for my phone without deciding to and I want to understand the mechanics behind it. Any book recommendations?
Named at position 1
- 1. Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked - Adam Alter
- 2. Hooked: How to Build Habit-Forming Products - Nir Eyal
- 3. Indistractable - Nir Eyal
- 4. Stolen Focus - Johann Hari
- 5. Digital Minimalism - Cal Newport
Are there any good books on the psychology of user engagement and retention?
Named at position 1
- 1. Hooked: How to Build Habit-Forming Products - Nir Eyal
- 2. Designing for Behavior Change - Stephen Wendel
- 3. Actionable Gamification - Yu-kai Chou
- 4. Thinking, Fast and Slow - Daniel Kahneman
We built a genuinely useful tool but nobody sticks with it past week one. What should I read?
Named at position 1
- 1. Hooked: How to Build Habit-Forming Products - Nir Eyal
- 2. Competing Against Luck - Clayton M. Christensen
- 3. The Mom Test - Rob Fitzpatrick
- 4. Designing for Behavior Change - Stephen Wendel
Which book explains the trigger-action-reward loop behind consumer tech, and does anyone cover the ethics of it?
Named at position 1
- 1. Hooked: How to Build Habit-Forming Products - Nir Eyal
- 2. Indistractable - Nir Eyal
- 3. Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked - Adam Alter
- 4. Ruined by Design - Mike Monteiro
Recommend a book on designing products that become part of someone's daily routine.
Named at position 1
- 1. Hooked: How to Build Habit-Forming Products - Nir Eyal
- 2. Atomic Habits - James Clear
- 3. Designing for Behavior Change - Stephen Wendel
- 4. The Power of Habit - Charles Duhigg
What this measures
This is one reading, taken on 2026-07-30, of whether an AI assistant names this book when asked about its subject. It is not a judgement of the book. It measures how present the book is in what the assistant has read.
Across all 100 books we tested, the average was 51% and 23 were never named at all. See the full index.
